Amazon topped the sensible speaker gross sales in 2020 in India, leaving manufacturers like Google, Xiaomi, and Apple far behind, in accordance with a report by market analysis agency techARC. The sensible speaker section crossed 1 million shipments in India for the primary time in 2020. Amazon captured 79 % of the market share by quantity, whereas its market share by worth stood at 80 %. Xiaomi that entered the sensible speaker section final yr noticed fast-paced progress and took the second spot in market share by worth at 10 %.
In response to techARC’s newest findings, essentially the most offered sensible speaker in India was the Amazon Echo Dot (third Gen) adopted by the Amazon Echo Dot (4th Gen) on the second spot. The Google Dwelling Mini got here in third and Xiaomi additionally made an look within the prime 5 with the Mi Good Speaker L09G. The Amazon Echo Dot (third Gen) with Clock took the fifth spot within the rating. The report says that sensible audio system value Rs 463.4 crores ($63.6 million) have been offered throughout 2020.
Lauding Xiaomi’s efficiency, the report stated that the corporate is witnessing a quick progress within the sensible speaker section. It shipped greater than 75,000 items and secured 8 % market share by quantity in simply the primary yr of its entry into the section. By way of worth, Xiaomi’s market share stood at 10 %. Nonetheless, the hole between Amazon and different sensible audio system from Apple, Google, and even Xiaomi was fairly important.
Apple’s sensible speaker vary, which incorporates the Apple HomePod and the Apple HomePod Mini, solely began promoting in India in October 2020. techARC says that Apple managed to rake in 2 % of market share by quantity in only one quarter. The analysis agency says that 84 % of Apple sensible speaker shipments have been of HomePod Mini.
techARC predicts that the sensible speaker class will submit an annual progress of greater than 35 % for subsequent 2-3 years as extra gamers foray into the section complimenting customers’ intent to purchase sensible audio system.
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